Early Bird Registration :
19th August 2024
Paper Submission :
29th August, 2024
Last date of Registration :
8th September, 2024
Conference Date :
18th - 19th September, 2024
Relationship marketing
Dynamic relationship marketing
Live-in marketing
Personalized marketing
Customer relationship management
Consumer power and empowerment in the digital era
The impact of new technologies on relationships
Mobile technologies and the customer-seller-relationship
Online platforms and the sharing economy
(Big) data-driven relationship marketing
Relationships between personalization and privacy concerns
How social media shapes behavior and relationships